ColBird_200

An analysis by the Conservation Strategy Fund finds that more than 278,000 North American bird watchers are interested in visiting Colombia – with the potential to generate an annual profit of $9 million and 7,516 new jobs, following a 2016 peace agreement between the government and FARC guerrillas. Colombia has the greatest bird diversity of any country in the world, with about 1,900 recorded species – equal to 20 percent of all bird species worldwide. In addition to confirming demand for bird-based travel, the MacArthur-supported study provides information about potential visitors’ preferences, which can help guide the development of a strategy to promote bird-based tourism to Colombia.