Nigeria Media Innovation to Improve Skills and Diversify Revenue
April 25, 2022 | Grantee News | On Nigeria
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In Nigeria, independent media often struggle with unsustainable business models, relying on advertising and grant funding, and the public lack access to quality news and information sources. Nigeria Media Innovation Program (NAMIP) is a MacArthur-supported three-year initiative that aims to increase the capacity and generate sustainable revenue streams. NAMIP will strengthen the independent media sector in Nigeria, especially those reaching underserved communities, such as in rural areas or in vernacular languages, through training, consultancies, and community learning.

The first NAMIP Innovation Challenge identifies Nigerian media organizations building products that will explore opportunities to reach broader audiences through digital platforms or experimenting with new revenue generation opportunities that will lead to greater editorial independence. It builds on similar programs in South Africa, Botswana, Zambia, Namibia, Lesotho, Zimbabwe, and Ethiopia. Successful applicants receive up to $50,000 for their project and join NAMIP's capacity building program, which supports up to 25 independent media organizations through mentorship, training, and other community-building activities. Organizations ranging from early-stage outlets to larger, more established entities can apply by May 31, 2022.

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