A report by The FrameWorks Institute , a MacArthur Award for Creative and Effective Institutions recipient, argues that building public understanding about the human impact on climate change and educating the public about its responsibilities is the most important science translation effort of the century. Building on its previous research on Climate Change, FrameWorks outlines a strategic communications plan to improve the public’s understanding of climate change, and its effects on coastal and ocean ecosystems. The report emphasizes the use of storytelling as an effective and practical tool to communicate these issues.
