When viewers see climate reports—not just weather reports—on the news they have a better understanding of climate change and its relevance to their communities, according to a study from Climate Central. The randomized controlled study found climate reports improved understanding of how climate change works and its human causes, and the reports made viewers more concerned about the personal and local impact of climate change. As more weathercasters report on impacts of climate change in their coverage, the MacArthur-supported study suggests they could have a profound impact on public opinion.
