ZERO NUKES, an inflatable mushroom cloud sculpture by artist Pedro Reyes, reminded people in Time Square of the urgency of nonproliferation. N Square, funded through the New Venture Fund, and the Bulletin of the Atomic Scientists facilitated this fresh approach to addressing the threat of nuclear weapons at the exposition called Amnesia Atómica NYC, curated by Pedro Alonzo. ZERO NUKES was displayed as the centerpiece for the Time Square event. The exposition included informational and interactive exhibits by artist, activists, and organizations working towards public engagement on nuclear challenges. The event sparked meaningful conversations with the public and media coverage amplifying the call to action.