Indian media, through consistent and accurate coverage using trusted sources, can play a positive role in increasing public engagement among a population largely unaware of the impacts of climate change, according to a report by the Yale Program on Climate Change Communication. The MacArthur-supported study compared the relationships between media use, issue attention, and trust in informational sources to climate change beliefs, risk perceptions, and policy support. Developing countries such as India are often more vulnerable to the affects of climate change due to poverty, illiteracy, and low public awareness.
