Behavioral insights— the study of how people make and justify decisions—can help edutainment change individual behaviors to counter corruption in Nigeria, using a simple methodology outlined by the Behavioral Insights Team in a blog post. The key is being specific about the audience and what people can do instead of corrupt behavior, addressing the reasons why people justify corruption, and using evidence-based strategies to help them act differently. Using edutainment to counter narratives that justify corruption, according to the MacArthur-supported report, has potential to make a difference in the behaviors of different audiences.
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