MacArthur and an alliance of nine other Illinois foundations and 60 nonprofits today announced the launch of Count Me In, a state-wide campaign to boost by 37 percent the number of hard-to-count populations in the 2010 census. It is the largest philanthropic effort to promote census participation in a single state and is expected to help increase Illinois’ share of federal funds to state and local governments. The $1.2 million campaign will combine innovative public education campaigns, community outreach, new media, trainings, special events and other grassroots activities designed to increase the mail-back rate of census forms from select Illinois communities.
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